Marketing Toolbox

A conversation with G2 chairman and CEO Joe Celia

For Ann Hand of BP, brand identity means making the retail experience "a little better"

Five barriers to shopper marketing and how to address them

How Wal-Mart is changing the supermarket business and why it means more work for you

In-store can learn from online about insights.

Executives from Best Buy, True Value, Cadbury Schweppes and other companies disuss the secrets and surprises of getting at consumer insights.

Procter & Gamble shopper-marketing chief Dina Howell says the proof of retail’s potential is in the bottom line.

News items about in-store media networks, in chronological order.

Even the most creative mobile marketing campaign will flop if consumers lack the desire to participate