Marketing Toolbox

Executives from Best Buy, True Value, Cadbury Schweppes and other companies disuss the secrets and surprises of getting at consumer insights.

Procter & Gamble shopper-marketing chief Dina Howell says the proof of retail’s potential is in the bottom line.

A new study reveals eight simple factors driving shopper satisfaction, loyalty and word-of-mouth.

Editor Tim Manners interviews Simon Uwins, CMO of Tesco's Fresh & Easy Neighborhood Market