Marketing Toolbox

Fuel pump with video monitor, coupon dispenser broadcasts in-store promotional messages

P-O-P companies look outside their facilities for manufacturing processes

In-house display testing rooms give marketers a chance to test P-O-P in realistic retail environments

Best Buy CMO Mike Linton says letting customers customize is a key to loyalty, innovation and growth

Digital media played with Tom Cruise's head in The Minority Report. It can also play well with frazzled shoppers

Wisk and Tecate move the sales needle by activating their consumers in targeted, engaging ways

Rollout of Delhaize America's 'hassle-free' concept now on horizon

Kraft, Coinstar and others use shopper insights to reinvent categories and drive growth

The future of marketing at retail is a new type of 'television' that delivers targeted messages when, where and how shoppers want them