Marketing Toolbox

A look at maximizing the conceptual value of return on relationship, creating an omnichannel organizational structure, and the redefined role of agencies.

During her opening keynote address at P2PI LIVE & Expo, Wunderman Thompson’s Marie Stafford said, “What this is about is a really exciting opportunity for brands to leverage the power of emotion to really lift people out of the malaise.”

New report from Snipp Interactive sharing pivotal trends and marketing strategies to consider this year in the home cleaning industry.

As retail media continues to grow, industry stakeholders work to standardize measurement.

A new report shares tips to help marketers navigate the upcoming holiday season as U.S. and Europe shoppers grapple with the challenges of inflation and the climbing costs of everyday life.

A new report from North America-based marketing technology solutions provider Snipp Interactive helps brands navigate the digitally supercharged sports world.

From the retail media benefits and challenges to fostering collaboration, the IAB's newly released Retail Media Buyer’s Guide serves as a comprehensive guide for marketers navigating the new media landscape.

Nearly three quarters of brands cite risk of data leakage and privacy as a barrier to retail media adoption, according to recent report from global adtech and martech company Epsilon.

Pet parents are increasingly splurging on high-grade foods and designer apparel for their domesticated loved ones, inspiring entirely new product categories and prompting retailers to pivot, according to a recent report. 

Arc Worldwide's Andrew Janis shares rules of thumb for effective, data-driven shopper marketing.