PRN executives share their thoughts on the state of in-store media, the opportunities and challenges available, and best practices for activating without getting "Minority Report" creepy.
Today's bev alc shoppers expect more from their drinking experiences, prioritizing higher-quality beverages even as they intend to moderate overall consumption in conjunction with falling confidence in the economy, according to a recent report.
From shoppers increasingly choosing clean ingredients to the rise of social commerce and indie brands, a new report shares five key trends to watch in the cosmetics category this year.
From in-store digital signage to immersive experiences in the metaverse, the industry is blazing with change making it hard to keep up. A new chart aims to help with this, detailing new and existing shopper marketing tech and tools in the landscape.
In this session for the Shopper Insights & Measurement Forum in December, Kraft Heinz and 84.51° executives share how they used behavioral targeting and first-party data to clearly identify Lunchables’ consumer groups and uncover key insights to make business and marketing decisions.
