Designing for Conversion: How Hershey, Dreyer's, Others Are Fixing In-Store Execution CPG companies are aligning teams and tactics to deliver shopper-first in-store experiences that actually show up at-shelf. DoorDash, NRS Partner to Support Independent Retailers The initial rollout targets liquor retailers, with broader expansion planned. Sedano’s Supermarkets Modernizes Circular Experience The mobile-first circular now features video, animation and recipe content. Criteo-Mirakl Integration Targets Untapped Retail Media Opportunity The partnership will streamline campaign execution and expand access for third-party advertisers. Inmar, Upshop Connect Retail Media With In-Store Execution New collaboration aligns digital campaigns with store-level fulfillment. Vallarta Supermarkets Adds Digital Signage in Stores The Latino-focused grocer is rolling out bilingual media touchpoints at 15 California stores this summer. Bodyarmor, Slim Jim, Valvoline & Others Target Summer Road Trippers Get an inside look at GSTV’s first “Summer of Drive” campaign, which blends branded content, at-the-pump activations and measurement tools. Clinch Launches 'Unlimited Ad Serving' Model The omnichannel ad tech firm replaces impression-based pricing with a flat-fee model for self-serve advertisers. How Brands Like Clorox, Brita Build Personalization-at-Scale Frameworks CPG marketers are pushing past internal barriers and operational complexity to deliver personalization at scale. The Royal Group Acquires Trans World Marketing The deal reflects a growing demand for physical displays that support omnichannel journeys. First Previous 7 8 9 10 11 Next Last
