Supermarket/Grocery

The Path to Purchase Institute's parent company is recognizing women in retail, technology, consumer goods, healthcare and hospitality through awards programs designed specifically for women leaders.

Instacart will leverage Advantage Unified Commerce to develop retail media solutions while giving AUC clients access to advanced testing of the delivery platform's ad formats and other benefits.

Want to know what to expect at P2PI LIVE? Here’s the inside scoop …

Vibenomics' Paul Brenner discusses some of the notable findings in the Path to Purchase Institute’s “Shopper Engagement with Retail Media” research report.

​​​​​​​A look at how ad spend is increasing and how inflation is turning retail on its head, impacting grocery purchasing behaviors.

Our gallery presents a sampling of eye-catching and effective in-store activations.

Despite inflation hitting American consumers hard in 2022, recent research and earnings reports are indicating that back-to-school shopping generally remained resilient despite a softening economy.

Beverage brand is kicking off the start of football season by giving Meijer an account-specific sweepstakes.

NielsenIQ looks into the state of the category and how CPG brands can take an attribute-driven approach to target consumers as their needs and purchasing patterns evolve.