Supermarket/Grocery

Albertsons Media Collective executive Evan Hovorka talks retail media measurement — and incrementality's role.

​​​​​​​We showcase various best-in-class campaigns from the Association of National Advertisers’ (ANA) annual REGGIE Awards.

​​​​​​​We cover the tech tools that are driving consumer understanding, engagement and conversion along the path to purchase.

Consumption trade-offs: Research examines spending on discretionary general merchandise; plus, a look at snacking and candy purchasing.

Findings from 84.51°'s latest survey indicate concern over inflation is dwindling, Millennials are engaging more with meatless options, and shoppers are divided on what promotions they prefer most.

Recent retail news includes Walmart bolstering its Pro Seller and Restored rules, and its Canadian arm adding coupon-clipping capabilities.

The network combines Foodland’s privacy-protected, first-party data and CitrusAd’s relevancy algorithm.

Feastables, the gluten-free snack brand from YouTuber MrBeast (aka Jimmy Donaldson), expanded its retail reach recently by rolling out to 7-Eleven.

Brands that deliver the right information using digital tactics and content will rise in popularity among consumers and further accelerate the exploding category.

Seventy percent of surveyed consumers plan to spend at least $51 on classroom needs this year, according to data from Breaktime Media.