Walmart Gets Back to Basics Experts say mass merchandiser is winning back its core customer while also making a forward-thinking commitment to online, social and mobile P&G Concentrates on Tide Pods Social media push gets samples into loyal followers' washing machines Kraft 'Powers Up' Breakfast with Belvita Uses sampling, social media and TV spots to direct shoppers to the cookie/cracker aisle Paper Mate Counters Pen Envy Campaign positions new InkJoy line as 'most stolen pen' Axe Anarchy Sprays Equal Opportunity New body spray line launches with marketing that targets 'Axe girls' as well as guys Category Killer Apps Kmart Has Easter Its Way ShopRite Locks in on Easter Meals H-E-B Wants to Help Shoppers Get 'Healthy' Publix Hosts Brand-Driven Coupon Programs First Previous 424 425 426 427 428 Next Last