Purex Offers Proof to Target Shopper: Mom Henkel brand debuts laundry UltraPacks using 'try it, you'll like it' sampling tactics Black Box Wine Creates a Buzz Constellation Brands uses sampling and word of mouth to change perception of boxed wine P&G Reinvigorates Ivory Brand Campaign and new packaging target moms with value/simplicity message Effie Names Shopper Marketing Award Winners Winning campaigns to be feted at April 17 Summit βCelebrationβ Unilever Stages Events for Hispanic Market 'Disfruta' program promotes 15 brands through interactive events at West Coast chains Safeway Guns for Walgreens' Rx Outcasts Food Lion Revisits 'Shop & Care' for Easter Seals A&P Emerges from Bankruptcy ShopRite Keeps Its Eye on the Dollar Kroger Hits Daytona Hard First Previous 427 428 429 430 431 Next Last