Summit Keynote: PepsiCo on Digital Media and the Shopper Decision Journey Catalina Buys Modiv Media Safeway Seeks a New Open Nature Chef Hall of Fame Profile: Tracey Doucette E Pluribus Unum PepsiCo's marketing strategy brings brands, retailers together Walmart Gets Back to Basics Experts say mass merchandiser is winning back its core customer while also making a forward-thinking commitment to online, social and mobile P&G Concentrates on Tide Pods Social media push gets samples into loyal followers' washing machines Kraft 'Powers Up' Breakfast with Belvita Uses sampling, social media and TV spots to direct shoppers to the cookie/cracker aisle Paper Mate Counters Pen Envy Campaign positions new InkJoy line as 'most stolen pen' Axe Anarchy Sprays Equal Opportunity New body spray line launches with marketing that targets 'Axe girls' as well as guys First Previous 423 424 425 426 427 Next Last
