Hall of Fame Profile: Evan Anthony Cottonelle Rolls with New Designs Toilet paper line leans on designer roll covers to spur purchase Insights into the Brand Loyalty of Hispanics Study finds that sampling, price promotions will entice this demographic to try new brands Charity First Field Report footnotes to Hall of Famer Evan Anthony's Q&A Unilever Stages Events for Hispanic Market 'Disfruta' program promotes 15 brands through interactive events at West Coast chains Safeway Guns for Walgreens' Rx Outcasts Purex Offers Proof to Target Shopper: Mom Henkel brand debuts laundry UltraPacks using 'try it, you'll like it' sampling tactics Black Box Wine Creates a Buzz Constellation Brands uses sampling and word of mouth to change perception of boxed wine P&G Reinvigorates Ivory Brand Campaign and new packaging target moms with value/simplicity message Effie Names Shopper Marketing Award Winners Winning campaigns to be feted at April 17 Summit ‘Celebration’ First Previous 425 426 427 428 429 Next Last
