Supermarket/Grocery

We present a case study for this 2024 REGGIE Award winner: Jimmy Dean/Walmart Shine Your Way.

While many households take part in familiar routines, there's an opportunity and desire for new holiday experiences, according to insights from Kroger's 84.51°.

The grocer's campaign touts a new tagline via various marketing materials, including in-store signage, online videos, billboards and digital displays.

Matt Riezman joins the advisory firm to help retailers with integrated marketing strategies, including branding, performance media and social media.

Pallet displays tout the retailer as a “proud partner of high school football” and use a QR code to link to a promotional website that serves as the entry page for a sweepstakes.

P2PI chats with Kroger Precision Marketing’s Jenny Holleran and Threefold’s Justin Sparks on improving the brand and retail media network relationship for growth beyond short-term success.

Niccolo Gloazzo discusses the broth and soup brand's approach to retail media and how it competes with the bigger, legacy brands.

The U.K. retailer's dedicated web page carries products from 130 women-led businesses.

Here is a sampling of how brands in the beverage alcohol (BevAlc) category have activated at retail over the past six months.

We cover the tech tools that are driving consumer understanding, engagement and conversion along the path to purchase.