In-Store Retail Media

Arc Worldwide's Marianne Lacle and Fabia Talhame highlight the in-store moves CPGs can make for success.

Walmart, Kroger and others shared retail media-related news and advancements during the month.

Notable P2PI in-store headlines include an exclusive look at Target, new technology, and stars of sport and screen driving product discovery.

The partnership establishes one of the largest SSP-enabled digital out-of-home retail media networks in Canada, leveraging AI to connect brands with shoppers at the point of sale.

Skinner shares his views on the "collapsing" marketing funnel, why the next phase of growth could belong to mid- and long-tail retailers, and how brands can win in the era of agentic commerce.

Leaders from Chomps, Walmart Connect, DoorDash, CVS, Albertsons, Nestle and elsewhere will take the stage at P2PI's annual event, June 2-4 in Chicago.

The partnership brings immediate point-of-purchase digital screens to 208 stores across three states as part of a full-funnel strategy.

A Nivea campaign at Walmart shows the power of strong demand-side platforms, writes Infillion's Liz Weinsten.

Freeosk's Dilini Fernando explains how experiential platforms can create demand and value for shoppers.

The SoCal grocery retailer will add programmatic audio and digital screens to 165 locations.