In-Store Retail Media

Noteworthy P2PI in-store headlines include a look at ShopRite and research on what consumers want.

Retail media growth, evolving store formats, shopper insights and our picks for standout in-store activations.

P2PI editors spotted the in-store retail media activity the same week Kroger leadership communicated its ambitions to expand its in-store media and physical digital footprint.

The grocer outlined its growth strategy at its Investor Day event.

An IAB-Grocery TV survey found that scale, measurement and cross-functional ownership remain barriers to greater investment. 

SVP Ryan Mayward outlines how the retail giant is lowering ad barriers for smaller businesses, expanding smart in-store displays, and driving higher order values via its AI assistant.

This infographic examines how shoppers respond to in-store experiences and media, where brands see the greatest opportunities, and three strategies for expanding retail media inside the store.

The fifth annual awards program spotlights the next generation of leaders in commerce marketing.

Their sessions will examine the evolving role of the physical store, from emerging technology and shopper engagement to omnichannel measurement. 

Fernando shares why the biggest barrier to retail media success isn't technology, but internal silos — and how brands can break in-store shoppers out of "autopilot" mode.

Learn how the transaction connects physical retail footprints with digital scale for brands.

A member-exclusive report on Hy-Vee's strategy to drive value, center health and wellness, and maintain a local connection to its shoppers.