Diageo's head of content and Placer.ai's CMO will explore how consumer behavior and omnichannel content strategies are reshaping the in-store experience.
We're keeping the entry window open through Friday, July 17. The program celebrates the year’s best digital, in-store, integrated and collaborative marketing activations.
The campaign features star Milly Alcock, limited-edition products inspired by Krypton's rebel girl beauty, and immersive activations across select stores nationwide.
In Part 1, we break down survey results that illustrate how shoppers are navigating this volatile terrain, while identifying the emerging opportunities for retailers that can adapt to ever-changing needs.