In-Store Activation

Tata Consumer Products’ Tetley supported its expanded retail distribution and the launch of an Irish breakfast premium black tea by partnering with Ripple Street to make the product part of St. Patrick’s Day celebrations.

Unilever’s Dove launched its first ever holiday product line exclusively at Walmart in November.

Seven campaigns won OmniShopper Awards in five "In-Store Marketing" categories.

Using in-store retail media to maximize shopper conversions

Celsius gave Circle K an exclusive launch window in July for its Cosmic Vibe sparkling fruit punch energy drink.

Coca-Cola Co.’s BodyArmor kicked off football season by giving East Coast convenience chain Wawa an exclusive “Ultimate Tailgate” sweepstakes.

The sausage brand leveraged social, in-store and retail media to reach shoppers.

In November, the parent company of Blue Bunny and Halo Top will discuss insights and results from a massive summer activation with Jewel-Osco.

Kimberly-Clark’s tissue brand partnered with mental-health advocacy brand Self-Care Is For Everyone to launch a set of six limited-edition boxes exclusively at Target in January.

The manufacturer ran a campaign on Target.com elevating Black-owned brands and spotlighting its sponsorship of the 2023 Essence Festival of Culture this summer.