Publix Flags Tropicana for Promotion Not Just Child's Play Toy manufacturers juggle cost-effectiveness, how to appeal to mom and junior, differing store requirements and the benefits of licensing Superfeet Finds Room for P-O-P Improvement Bayer Pet Meds Campaign Integrates P-O-P, TV Advertising Armstrong Rolls Out Upscale Unit for Premium Flooring Wizards Work Display Magic for Duel Masters Launch HTH Dealer Loyalty Program A case study from the Promotion Marketing Association's 2004 Reggie Awards The Gap Sends Customers Packing 'Garfield' Gulps Up Goldfish Partnership Retailers Make Plans for Mother's Day PetsMart Spares Bucks, Hosts Carnival Custom Fit Apparel retailers want special treatment, so marketers are responding with displays that express the character of the store and the brand First Previous 96 97 98 99 100 Next Last
