Khloe Kardashian recently partnered with Estee Lauder Cos.’ Becca Cosmetics with best friend Malika Haqq for a “BFF collection." Ulta received an exclusive launch window.
L’Oreal USA’s freestanding men’s grooming brand House 99, created in partnership with David Beckham, was spotted merchandised on an Ulta endcap in the prestige skin-care department. It launched exclusively at the retailer last March.
Location data and mobile marketer Reveal Mobile, Raleigh, North Carolina, launched a new ad-targeting platform that enables retailers and agencies to target shoppers with ads over networks like Snapchat, Twitter, Instagram and other digital outlets.
