L’Oreal USA’s freestanding men’s grooming brand House 99, created in partnership with David Beckham, was spotted merchandised on an Ulta endcap in the prestige skin-care department. It launched exclusively at the retailer last March.
Khloe Kardashian recently partnered with Estee Lauder Cos.’ Becca Cosmetics with best friend Malika Haqq for a “BFF collection." Ulta received an exclusive launch window.
