Brands and cannabis retailers are becoming more comfortable leveraging the holiday to appeal to 21+ consumers, while some focus on righting the wrongs strict cannabis laws have had in the U.S.
Experiential retailer Camp's first flagship store on the West Coast will feature branded experiences from Mattel’s Barbie and RV rental company RVshare.
The concept serves as a “hands-on learning lab” and “creative-cooking playground” where popular content creators will cook up unique and engaging brand experiences.
