Specialty Retailer

Mayvenn's Beauty Lounges, currently located inside five Walmart stores, offer a diverse assortment of hair extensions and wigs and help drive income for local hair stylists and small salon businesses.

It'Sugar will open new candy department stores in the U.S., including a pop-up store in New York's Times Square, and its first in Canada.

Canopy is promoting the expansion of its cannabis-infused beverage portfolio with a new campaign aimed at driving brand awareness and in-store sales.

E.l.f., Dunkin’ partner to deliver ‘OMG moment’ — first online and then at Ulta, with a collection inspired by Dunkin’s doughnut boxes and iconic logo.

While cosmetics and personal care have particularly seen growth online, brands and retailers are also increasingly tapping into in-store experiences, both permanent and temporary, to connect with new shoppers.

Karl's Fishing & Outdoors has opened its first brick-and-mortar store, featuring a clean design and tech-enabled, educational experiences.