Shopper Marketing

A consumer survey from Slickdeals indicates that American parents tend to save money shopping solo, though bringing their kids along can offer a learning and bonding experience.

Shoppers have flocked back to stores, but a majority have switched retailers to save money, according to a recent survey.

This year’s inductees are executives from Conagra Brands, Crayola and Ulta Beauty.

A new line of products from Salon Perfect’s Sliick is enjoying prominent placement on an endcap in Walmart's beauty section.

Executives from Bosch, Great Northern InStore and Home Depot discuss their latest innovations in-store and online, current trends and how they are evolving to meet consumer needs.

Digital Commerce Trends: Separate research from Rain the Growth Agency and Chicory examines how shoppers, brands and retailers are being impacted.

​​​​​​​Here are three key principles to consider for the future of this practice, according to Matthew Sharp, a former marketing science team member at Meta.

Colgate-Palmolive and 1WorldSync share best practices for product content.

Criteo’s Courtney Cochrane discusses the Path to Purchase Institute’s new video series as well as the state of retail media.

The Mondelez candy brand drives awareness and sales of new flavors through a Circle K Froster frozen beverage program.