Shopper Marketing

Online vs. offline shopping: As consumer behaviors and the state of retail continue to evolve, research shows how and where to reach and influence shoppers.

Profiles of Technology winners Chelsea Carroll, Risa Crandall, Joy Jentes and Nadya Kohl.

Profiles of Industry Impact winners Melissa Baldwin, Jennifer Fowler, Beth Ann Kaminkow, Amy Lanzi, Jessamine McLellan, Allisha Watkins and Yolanda Angulo.

Upgrade imagery to overcome challenges in personalizing the shopping journey, says Vizit's Jehan Hamedi.

This year’s impressive list of 36 winners represent a diverse mix of voices from brands, retailers, agencies and solution providers.

PepsiCo’s Kate Garner explains how the company uses data to better help shoppers.

Three campaigns won OmniShopper Awards in two "Collaborative: Brand-Retailer" categories.

Profiles of Innovator winners Michelle Baumann, Valerie Bernstein, Charlene Charles, Kina Demirel, Alex Falconi, Julia Miller and Cassandra Ericson.

Kroger Precision Marketing executive discusses the future of retail media and measurement — and how even first-party data gets old.

Retail media ads generated 192% higher revenue on Black Friday compared to the November daily average, according to Skai.