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Entries Open for 2023 OmniShopper Awards

The third annual Path to Purchase Institute program celebrates the year’s best integrated, digital, in-store and collaborative marketing activations, as well as a new category: packaging.

DEADLINE EXTENDED! Submissions close Monday, July 31.

The Path to Purchase Institute is accepting entries for its third annual OmniShopper Awards, celebrating innovative marketing activations from brands, retailers, marketing agencies and consumer-facing solution providers driving engagement across the entire path to purchase.

The 2023 awards program provides a unique opportunity to be recognized by Institute and industry leaders for excellence in shopper engagement, from newer tools like retail media networks and social media and to traditional methods such as in-store displays and on-shelf signage.

Brands, retailers, marketing/shopper commerce agencies, shopper-facing solution providers and social media operators are encouraged to enter any number of activations in the categories listed below to showcase their expertise and success using diverse activation strategies amidst rapid changes in how consumers discover, evaluate and purchase products.

The deadline for entries to be submitted is Friday, July 21, 2023. To be considered, programs must have been activated between June 1, 2022, and May 31, 2023. The fee for each entry is $299. Institute member companies can submit up to five free entries. There is no limit on the total number of entries submitted by any company. See all entry rules and requirements here.

Entries will be evaluated this summer by an Institute panel of industry experts. All winners will be announced and celebrated at P2PI LIVE, Nov. 7-9, 2023. They will also be spotlighted in a cover story that will run in the November/December issue P2PI Magazine and through extended content on the Path to Purchase Institute website and Institute social media accounts.  

OmniShopper Awards categories include:

  • Digital Marketing: Digital Media (Non-Retail Media), Retail Media, Mass Media, Social Media, Mobile.
  • In-Store Marketing: Digital Activation (Non-Retail Media and Retail Media), Product Displays (Temporary and Long-Term), On-Shelf Campaign, Store/Aisle Reinvention.
  • Marketing Collaboration: Brand-Retailer Single Activation, Long-Term Partnership.
  • Integrated Activation: Shopper engagement program that reached shoppers across multiple touchpoints.
  • Packaging: Innovative product packaging that features creative design, effectively communicates a brand's message and/or delivers sustainable solutions.
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