Shopper Marketing

Eagle Family Foods’ G.H. Cretors gave Costco an exclusive launch window for the caramel puffs snack it rolled out in March.

Our study’s insights give a blueprint for RMNs who want to be proactive rather than reactive in meeting buyer needs, writes Parbinder Dhariwal of CVS Media Exchange.

​​​​​​​Our proprietary research digs into what agency professionals — and their CPG clients — really think about retail media.

What commerce marketers should know about artificial intelligence now — and how you can immerse yourself and move forward while the playing field is still level.

​​​​​​​The Unilever brand teams up with diverse creatives for an extended campaign.

Albertsons Media Collective executive Evan Hovorka talks retail media measurement — and incrementality's role.

​​​​​​​Here’s a snapshot of industry leaders from the P2PI member community: Simply Good Foods and Skai.

Consumption trade-offs: Research examines spending on discretionary general merchandise; plus, a look at snacking and candy purchasing.

Meet the 25 innovators who are forging the evolution of retail media and advancing connected commerce across the path to purchase.

Colgate Total's new initiative includes a confessional-like pop-up experience in New York, allowing visitors to anonymously admit their oral care truths and receive advice.