Shopper Marketing

New report from Snipp Interactive sharing pivotal trends and marketing strategies to consider this year in the home cleaning industry.

Jennifer Maune will join Pathformance chief operations officer Chris Bedford for a cooking demo and deep dive into the recipe for successful shopper marketing in the CPG space.

KPM is the first retailer media network to measure digital supply chain carbon impact associated with its offsite media campaigns through Scope3.

At P2PI LIVE & Expo, IGA's VP of brand development will explore strategic approaches to retail media and how brands and retailers can deliver more shopper-centric engagement.

Experts from Coca-Cola Southwest Beverage and media company Tag will share case studies and tips for leveraging key touchpoints to win consumer attention and deliver exceptional omnichannel experiences.

Leaders from Uber’s Drizly and VMLY&R Commerce will share how the on-demand alcohol delivery platform is thinking about shoppers being “in market” versus “in basket" — and how it's collaborating creatively with brands.

This year's virtual event will bring together retail and marketplace leaders, brand innovators and inspirational groundbreakers to explore what the future of the industry.

The sausage brand leveraged social, in-store and retail media to reach shoppers.

Here’s some of what to expect at P2PI LIVE & Expo, Nov. 7-9 in St. Louis.

Here’s a snapshot of industry leaders from the P2PI member community: Eagle Family Foods and Channel Agency.