Robert Mondavi Promo Features Wine and Fresh Fruit Seneca Promo Makes Sales 'Zoom' P-O-P at Retail: Store Relations Combine merchandising goals and messages with displays that are the right size and easy for staff to assemble. Fuji Supports Zip 250 In Stores E-Z Mart Generates Revenue with Video-At-The-Pump Wendy's Plans Year-Long Drive-Thru Program P-O-P Acceptance Retailers have their own agendas when they consider P-O-P initiatives. Marketers who pay attention will increase compliance Dutton-Lainson Winch Display Educates Consumers Philadelphia Inquirer Targets Higher Newspaper Sales Wood Displays Highlight Organic Odwalla Bars First Previous 688 689 690 691 692 Next Last