Shopper Marketing

Worldwide Cosmetics' marketing teams are raising the bar on merchandising in both professional salons and retail stores with more innovative P-O-P than ever before

Best practices in package design

The home improvement market is undergoing changes as retailers clamp down on display requirements and store channels evolve

The economic forecast for the coming year isn't exactly rosy, but that won't stop product marketers from lighting up store aisles with new merchandising programs and P-O-P.