A License to Sell Integrating licensed properties into P-O-P materials can help push impulse sales and enhance the brand image. But it takes planning, time and a willingness to work with property owners on their terms. Displays Promote Year-Round Sales of Adams USA Throat Drops Hall of Fame Profile: Bill Brownell A profile of Microsoft's Bill Brownell Colorado State Lottery Hits the Road with Chevrolet K'NEX Display Rolls Over Packaging's Limitations Pepsi Sings Blue with New Launch P&G's Moments of Truth Excerpts from A.G. Lafley's letter to shareholders, August 2002 Crunch Time Salty and savory snack marketers tap merchandising synergies with other snack and beverage products to further the category's growth trend. Another Round From Miller Miller, Allied Domecq partner for malternative launches A HIT with Kids HIT Entertainment gets maximum value for its display dollar by sticking to efficient designs that keep the retailer's needs in focus. First Previous 664 665 666 667 668 Next Last
