2003 P-O-P Trends Report The economic forecast for the coming year isn't exactly rosy, but that won't stop product marketers from lighting up store aisles with new merchandising programs and P-O-P. Slush Puppie Dogs Teens With Light-Hearted Approach Cold and satisfying... 'Spider-Man' Lands In-Store Backed By $100 Million Marketing Budget Butt Ugly Martians Give Amurol Attractive Options Dr Pepper 'Reaches' Out to Consumers In-Store Game Intros Lego Bionicle Figures A Toast to the Season Cosmetics Branch Out As the line between mass and prestige cosmetics continues to blur, less saturated beauty markets are being targeted to build sales. Information Resources Report on Dollar Stores Highlights from the research firm's October 2002 channel report Shopper Loyalty and Advertising Effectiveness Insight Express finds pet owners true to their brands, shoppers attuned to circulars First Previous 664 665 666 667 668 Next Last
