All Roads Lead to Point of Purchase Supermarkets that try to squeeze in as many products and promotions as possible must be aware that too many messages or brands will only confuse shoppers. Tylenol Floor Display Wins Display of the Year Award in OMA Competition Reebok Hip-Hops Into Stores With New Line 'Kangaroo Jack' Hops Into Stores Brands 'Sponsor' Harris Teeter Sweeps Prizes Rite Aid Goes Glam for Teens Chain Targets Teen Girls with Glam Camp The Intelligent Shelf RFID tags may boost P-O-P compliance, effectiveness and create a measurable medium Price is Nice An Ad Age study finds price offers have the greatest influence on 'spur of the moment' purchases Watkins Isn't Cooling Its Jets With Hot Tub P-O-P On-Premise Report: Let's Get This Party Started Traditional promotional tools combined with event marketing drive wine, spirits and beer sales on-premise First Previous 660 661 662 663 664 Next Last
