Shopper Marketing

A Q&A with John Pender, Director of Retail Promotions, Schering-Plough HealthCare Products, Berkeley Heights, N.J.

Restrictive buydown agreements are creating more tension in a category already limited to marketing its products on one battleground -- the retail environment

Sporting goods marketers must distill complex product benefits down to short, effective P-O-P messages for merchandising programs.

Cruiserworks hits the road to place upscale boot displays at motorcycle dealerships nationwide

Operators are demanding that product marketers supply signage that better conforms to their design image and adds to the uniform look of the store.