Now Playing Entertainment tie-ins may generate more buzz than sales 2004 P-O-P Trends Report Marketers discuss RFQs, RFID technology, retailer relations and the role of P-O-P during a tough economy. Kraft Adds Flavor to Barilla Pasta H-E-B Serves Up Ethnic Meal Deal Rite Aid Camps Out for Winter Halls Fruit Breezers Scream Again Hefty, Duncan Hines Team for Rebate Offer Kraft Shapes Up with Curves Fitness Offer Target Feels Unilever's Axe Effect Old Navy Thinks 'Gigantic' First Previous 644 645 646 647 648 Next Last