Shopper Marketing

The burning inquiries include targeting, measurement and investments.

What brands and retailers need to know about the challenges and opportunities in this rapidly evolving arena.

The Shop, a line of men’s grooming products inspired by the YouTube and HBO interview show of the same name, launched exclusively at Walmart on April 1.

The IAB's Jeffrey Bustos discusses openRTB and how his organization is tailoring programmatic specifications for today's retail media landscape.

Through a new partnership with programmatic DOOH media company PRODOOH, Vistar is developing and launching its ad capabilities across the region.

Brands can leverage the "Powered by Gopuff" platform's online ads, marketing capabilities and first-party customer data on their own websites as well as Gopuff's fulfillment infrastructure.

The CBD pet treat brand ran a sampling program ahead of Halloween to gather consumer insights and user-generated content.

Data shows that the health and beauty category has more momentum and competition than ever before.

The fireside chat will also explore the emerging technologies Uber is tapping into to deliver frictionless, future-forward experiences to its customers.

Mars Inc. will be one of the first to activate Instacart’s retail media data with PubMatic via "deal ID" for CTV and video campaigns.