Shopper Marketing

The Mondelez International brand partnered with Albertsons Cos. in September for a campaign meant to help Gen Z navigate first jobs.

Danone’s Activia recently wrapped a sweepstakes at Loblaws that awarded one member of the retailer’s PC Optimum loyalty program 10 million points.

P2PI released multiple research reports on the state of retail media, Meijer added new digital ad placements, and Dollar General leaned into experiential sampling.

There are a few key trends and strategies tied to this powerful tool, writes Sherif Fahmy of Inmar Intelligence.

P2PI picks the brains of 1,000 Canadian shoppers to understand how retail media touches them and is received along the path to purchase.

Here's a snapshot of an industry leader from the P2PI member community.

In this webinar, Gopuff and General Mills will discuss how they are solving the off-property and conversion challenges to influence buying decisions by addressing the user experience and improving off-property ad performance.

The regional grocer is set to launch digital advertising at nearly 200 supermarkets.

The Path to Purchase Institute's latest proprietary consumer research examined how the BevAlc shopper journey evolved for the third consecutive year in 2024.

The retailer has activated its National Hockey League sponsorship with a game and sweepstakes running throughout the 2024-2025 season.