Promotion Management

Circle K and PepsiCo are doubling down on their partnership around Mtn Dew "Purple Thunder" by expanding the exclusive flavor to the retailer's Froster frozen beverage lineup.

​​​​​​​To offset the impact of high prices at the shelf, CPG brands continue to focus on product quality, creating value for consumers and strengthening retailer relationships.

As the beer giant prepares to air its first Big Game ad in more than 30 years, it's uniting Coors Light and Miller Lite in a floor display touting a co-branded promotion with Draft Kings.

For the third year in a row, Coca-Cola Co.’s BodyArmor is giving Walmart an account-specific overlay to its national incentive encouraging shoppers to “Commit to Fit” for their New Year’s resolution.

Retailer's 84.51° data analytics subsidiary is an early collaborator with Catalina's Reach Extender, which extends digital deals via relevant printed offers at checkout.

Untie Nots will help boost Eagle Eye's promotional and loyalty technology offerings with digital games and challenges that engage shoppers.

The event is specifically running at the time when many abandon New Year's resolutions.

Family Dollar teamed with Crayola to kick off the 2022 back-to-school season with a sweepstakes awarding $250 store gift cards to teachers.

Fyllo Connect is launching with beta partner Columbia Care, which will use the network to accelerate sales for its in-house brands.

Instacart Promotions gives brand partners, including emerging brands, self-service access and capabilities to launch new deal structures, promotions and incentives with their ad campaigns.