Target is tying in to the May 26 release of the Disney movie with an exclusive apparel collection inspired by costume designer Colleen Atwood’s work on the film.
More than double the reach of digital audiences, in-store media enables brand advertisers to reach shoppers at scale, and drives measurable conversion.
Bic is promoting the launch of its EasyRinse razors, which feature anti-clogging technology, by running an national instant-win game with overlays at Walmart, Target, Walgreens and Dollar General.
Recent retail news includes Walmart targeting new moms and Amazon doubling down on pets; meanwhile Instacart is offering an Ads Academy that allows brands to make the most of the platform's capabilities.
