Promotion Management

Despite a looming recession, a recent consumer survey from Deloitte found that shoppers plan to spend half of their holiday budgets during the Black Friday and Cyber Monday sales this year.

Pernod Ricard took ownership of the color orange on Pinterest to support the recent launch of its Jameson Orange flavored whiskey.

Kroger’s Fry’s banner activated its sponsorship of Major League Baseball’s Arizona Diamondbacks with its annual D-Backs Rewards program.

CPG's loyalty & rewards leader details how promotions mix has shifted toward digital.

Our gallery presents a sampling of eye-catching and effective in-store activations.

Company enables marketers to holistically measure the impact of promotions with media such as DOOH, sponsored search, and onsite and offsite display advertising.

Beverage brand is kicking off the start of football season by giving Meijer an account-specific sweepstakes.

NielsenIQ VP Harvey Ma shares his thoughts on the online shopping journey before he speaks next month at P2PI LIVE in Chicago.

Instacart is expanding its advertising capabilities with the acquisition of an AI-powered pricing and promotions platform for CPG brands and retailers, particularly within the grocery industry.

Coca-Cola Co. is running an exclusive sweepstakes at Albertsons Co.’s Jewel-Osco that awards one winner with 21 tickets to the Six Flags Great America theme park plus passes for reduced wait times and meals.