Promotion Management

ShopRite kicked off summer marketing ahead of Memorial Day with a “Fill the Grill” campaign.

PepsiCo’s Gatorade gave 7-Eleven an exclusive launch window for its limited-edition Midnight Ice Thirst Quencher flavor this month.

The EVP of strategy consulting at Insite AI, an artificial intelligence and strategy partner, talked to the Path to Purchase Institute about how marketers can leverage AI to as a forecasting tool.

The expanding chain offers plenty of brand opportunities while distinguishing itself from its channel rivals.

The brand stages short but effective campaigns at various retailers.

The Home Depot encouraged shoppers to stock up for spring cleaning with a bulk-purchase incentive on supplies from Procter & Gamble.

Canadian frozen seafood brand High Liner Foods is celebrating its 125th anniversary with a sweepstakes at Sobeys.

Wegmans, Publix, Trader Joe's and H-E-B are ranked the highest for customer experience, according to syndicated research from Market Force.

Mars Inc.’s brand ran a movie night purchase incentive with Amazon for the fourth year in a row.

EagleAI uses retailers’ existing customer data and machine learning algorithms to generate offers and communications created specifically for individual shoppers.