Packaging: 'On the Go' Designs Add Convenience 'Try Me' Tool Packaging Lifts Sales 30% Package color and shape get brand recognition, but a consumer who touches a package might move it from the shelf to the shopping cart. Jim Peters examines the "try-me" strategy of Ridge Tool Co. Titleist Tailors Displays for Customized Product Nike Skateboarding P-O-P has 'Mid-Century Modern Vibe' How to Protect Your Company's Trademarks and Service Marks Legal Responsibility for Product Defects in the U.S. The Package is the Product Increasing the likelihood of new product success Documenting the "Business Value" of New Packaging Innovations An Instant Improvement Polaroid upgrades its instant camera and improves its merchandising Dogwiches Display Triggers Sales for Nestle Purina First Previous 87 88 89 90 91 Next Last
