Product Innovation

The candy brand added an AR experience to the campaign, which asks for NFL fans' greatest football-related mishaps.

Pernod Ricard took ownership of the color orange on Pinterest to support the recent launch of its Jameson Orange flavored whiskey.

We recently spoke with Procter & Gamble's John Layman and Tracey Long about the company’s licensing partnership with PureCycle Technologies to deploy purified recycled polypropylene.

Holiday campaign offers three-packs of mini pie garnishes as substitute for iconic orange wheel.

From developing new sources of recycled plastic to bringing reuse programs to retail floors, CPG companies aim to deliver on their promise of meeting consumer demand for sustainable packaging.

Target has become the exclusive retail partner of Proudly, a direct-to-consumer skincare brand for melanated babies created by actress Gabrielle Union and former NBA star Dwyane Wade. 

​​​​​​​Former Disney Channel star Ashley Tisdale brings line of beauty and personal care products to stores and Target.com.

The Shopmium app leverages proprietary technology to increase brand trial/loyalty and facilitate measurable online and offline shopper interactions.

Social media personalities and identical twins Brooklyn and Bailey McKnight launched a line of skincare essentials exclusively at Walmart aimed at keeping Gen Z shoppers "in the know."

Target has partnered with actor, author and social media influencer Tabitha Brown on four limited-edition and exclusive collections of products that will launch through the spring of 2023.

The Ahold Delhaize regional grocer has rolled out a selection of products in reusable packaging through TerraCycle's Loop platform.

Strands Hair Care launched The Hair Lab by Strands, a "customized hair care" brand, exclusively at Walmart as part of the mass merchant’s beauty accelerator.