We recently spoke with Procter & Gamble's John Layman and Tracey Long about the company’s licensing partnership with PureCycle Technologies to deploy purified recycled polypropylene.
From developing new sources of recycled plastic to bringing reuse programs to retail floors, CPG companies aim to deliver on their promise of meeting consumer demand for sustainable packaging.
With social media and “shareable culture” thriving, consumer awareness across channels has increased exponentially, having an undeniable effect on shopping choices, writes Mike Nolan, CEO of Product of the Year USA.
Mass merchant has introduced the next phase of its virtual try-on technology with Be Your Own Model by bringing the in-store fitting room experience to online shoppers.
The Displai platform enables brands to add hyper-realistic AR overlays to product packaging, including brand information, clickable links and holograms.