Predictive Analytics

Campaigns executed through the Retail Ad Network are delivered programmatically across web and DOOH properties.

Chicory recently surveyed more than 2,000 U.S. consumers to understand how digital recipe usage is changing amid inflation and accelerated digital adoption.

Chicory surveyed more than 1,000 U.S. consumers in March for a white paper analyzing shopper behavior influencing the path to purchase.

BJ’s Media Edge leverages Microsoft's PromoteIQ platform, offering brands a customizable advertising solution to connect with 6.5 million BJ's members using first-party data.

Here are four questions brands should use to ensure strategic growth.

Upgrade imagery to overcome challenges in personalizing the shopping journey, says Vizit's Jehan Hamedi.

Kroger Precision Marketing executive discusses the future of retail media and measurement — and how even first-party data gets old.

Retail media ads generated 192% higher revenue on Black Friday compared to the November daily average, according to Skai.

Advertisers can reach Kroger shoppers using the retailer's first-party data and evaluate results from Snapchat’s ad formats.

Data from Catalina points to premixed cocktails and low-alcohol wine rising in popularity at the expense of wine and hard seltzer.