Predictive Analytics

My Ads, which is currently in pilot with seven partners through Best Buy's retailer media network, initially offers self-service reporting for onsite display and sponsored products campaigns.

The latest edition of Pinterest Academy offers interactive courses designed to help advertisers engage and inspire their target audiences on the platform.

​​​​​​​Here are three key principles to consider for the future of this practice, according to Matthew Sharp, a former marketing science team member at Meta.

New York-based Ampush is the third acquisition since 2021 for independent performance marketing firm Tinuiti.

Created in partnership with LiveRamp, the clean room will keep data private and provide aggregated insights into ad performance.

Learn how The Mars Agency uses AdAdapted one-click shoppable media solutions to increase consumer purchase intent for brands.

Untie Nots will help boost Eagle Eye's promotional and loyalty technology offerings with digital games and challenges that engage shoppers.

The supermarket operator completed an enterprise rollout of Afresh Technologies’ predictive ordering and inventory management platform in January.

Albertsons Media Collective has partnered with Omnicom Media Group on a solution that enables marketers to better target shoppers based on ROI in CTV environments.

Marketers on the Instagram and Facebook platforms can access brand and product-level sales results for their shopper marketing campaigns.