Predictive Analytics

​​​​​​​As marketers build out their social commerce strategies, here are five tips for brands to maximize their share of an industry estimated to hit $1 trillion in the next three years.

Research shows there’s a consolidation opportunity for retail media, says Criteo's Ryan Britton.

We take the pulse of the current state of retail media with an online survey of CPG and durable goods professionals.

A snapshot of industry leaders from the P2PI member community: Public Label Agency and Chomps.

This experience enables shoppers to search in Spanish for over 600,000 of the most-ordered items.

The personal care brand leveraged Skai and Stella Rising to drive brand awareness and grow new customers using Amazon’s demand side platform (DSP) and Sponsored Ads.

NextUp’s Angelina Bice interviews the program manager of learning and development and on her experience as an industrial-organizational psychologist and leadership development.

A study conducted by an independent third-party research firm revealed this campaign improved awareness of Michelin’s EV-specific tires by 70%.

CitrusAd’s API attracts retailer partners and enables brands and agencies to manage national retail media campaigns from a single source.

Omnicom Group received the highest scores in the retail media, commerce media, intelligence and insights, and optimization criteria.