Predictive Analytics

We take the pulse of the current state of retail media with an online survey of CPG and durable goods professionals.

A snapshot of industry leaders from the P2PI member community: Public Label Agency and Chomps.

This experience enables shoppers to search in Spanish for over 600,000 of the most-ordered items.

The personal care brand leveraged Skai and Stella Rising to drive brand awareness and grow new customers using Amazon’s demand side platform (DSP) and Sponsored Ads.

NextUp’s Angelina Bice interviews the program manager of learning and development and on her experience as an industrial-organizational psychologist and leadership development.

Omnicom Group received the highest scores in the retail media, commerce media, intelligence and insights, and optimization criteria.

Momentum Commerce's “2022 Amazon Prime Day Brand Scoreboard,” details how brands cut prices, increased their advertising investment or largely sat tight before and during the event.

A study conducted by an independent third-party research firm revealed this campaign improved awareness of Michelin’s EV-specific tires by 70%.

CitrusAd’s API attracts retailer partners and enables brands and agencies to manage national retail media campaigns from a single source.

The new in-flight Verified Purchase Optimization solution helps CPGs deliver digital ads based on an individual’s purchase cycle.