Pet Supplies

For pet brands, it's important to educate shoppers who may not be actively browsing but may still be open to guidance when the right need emerges, according to the head of Chewy Ads.

Petco continued the trend of humanizing pets by encouraging shoppers to learn their pet’s zodiac sign and buy them associated apparel and toys.

PetSmart has bolstered its selection of raw and natural pet food through a partnership with category leader Stella & Chewy’s, giving the brand a dedicated display fixture within most of its stores.

New research from 84.51° explores how shoppers with babies and pets prioritize savings, quality and cross-category purchases.

General Mills' pet brand partnered with the mass merchant to raise money from April 1 to May 25 for Best Friends Animal Society.

The effort leverages Kristin Chenoweth’s star power and Chewy’s retail media ad placements.

The retailer made March "Treats Rewards Members Month" to provide extra value to its loyalty cardholders.

Target partnered with 11 petfluencers to launch its first collection for pets and pet lovers on Sept. 21.

Executives from Nestle’s Purina and Bish Creative highlight what attendees can expect from their respective sessions at our flagship event, Nov. 12-14.

Shopper experience and e-commerce leads from the petcare giant will give an inside look at the collaborative work being done at its retail innovation center in a discussion led by WD Partners.