Personalization

The company’s Schwarzkopf brand enlists partners for a full omnichannel campaign.

Shoppers can earn points on partner promotions.

In this one-hour Learning Lab education course, Amanda Wolff, CRO of Jenda and board member at Firstmovr, explores the impact of product relevance on retail media performance metrics, as well as how relevance is fueling emerging technologies in the retail search landscape.

The Gen Z shopper, the increasing influence of content creators, and Amazon’s dominant comeback are among some of this year’s most notable holiday trends, according to recent reports. 

InMarket surveyed hundreds of marketers at CPG brands and agencies on their predictions for the upcoming year, AI investment strategies, measurement focuses and more.

P2PI chats with LiveRamp's Hugh Stevens on location at Retail Media Summit UK in London.

The offering from Perion Network helps publishers' advertisers deliver AI-driven, omnichannel retail media campaigns.

The deal will help advertisers reach and serve shoppers in new ways, including TV and in-home entertainment and media experiences, through Walmart Connect, the retailer’s retail media arm.

Consumers are significantly more stressed than ever, writes Jessie Dowd, but what does that mean for brands and retailers?

CVS Health, 7-Eleven, Grocery TV and others shared retail media-related advancements, collaborations and other news and perspectives during the month.