Personalization

Partnership with Rokt lets Best Buy Ads Canada offer targeted offers from non-endemic brands.

The keys to its growth strategy are a new data partnership as well as investments in the store guest experience, advertising and Ulta’s retailer media network.

The parent company of Canadian grocer Sobeys also plans to continue investing in data, e-commerce and owned brands.

One campaign won an OmniShopper Award in the "Packaging" category.

Discover how Gen Z’s unique approach to coupons and promotions is reshaping the future of grocery retail.

P2PI reached out to a variety of industry professionals, experts and marketers to share what they’re flagging as the next big things in retail.

The developments include upfront strategies and measurement innovation, writes executives from G-Comm.

We examine the growing impact of Latino consumers in the channel as well as marketers’ needs to deepen their connections with these shoppers.

The BJ’s Wholesale Club executive has built a retail media program from the ground up.

The company’s Schwarzkopf brand enlists partners for a full omnichannel campaign.