Personalization

The actionable tips include optimizing media mix and focusing on incrementality, writes Daniel Cinquegrano of Goodway Group.

The regional grocer is set to launch digital advertising at nearly 200 supermarkets.

The shift can create a win-win situation for brands and retailers, writes Adam Skinner of Epsilon.

The cooperative also revealed a new sponsorship tied to Groundhog Day and a campaign featuring Punxsutawney Phil.

Explore how shifting consumer behaviors and emerging trends are reshaping brick-and-mortar retail media in this data-driven webinar.

Among the new features, the retailer is testing a capability that allows in-store shoppers to open locked display cabinets using the app.

The Warehouse Group’s Noel Leeming worked with global retail media platform Zitcha for a 2023 holiday campaign using Meta managed partner ads.

Liz Roche and Michelle Weiskittel share how the Collective is enhancing media effectiveness through automation, personalization and integrated measurement strategies.

The mass merchant’s David Hartman told delegates at NRF’s Big Show that any retailer can harness technology to deliver more cost-effective creatives.

Amazon partnered with Warner Bros. to create a Harry Potter “Back to Hogwarts” 3D shop on Amazon.com.