Personalization

D'Agostino Supermarkets and parent company Gristedes have partnered with Grocery TV,  an in-store digital advertising network, to expand their physical advertising touchpoints.

New solutions include signage on front-of-store bollards, security pedestals and basket liners as well as in-aisle category engagements that link the digital and physical experiences.

Recent retail news includes PetSmart expanding its exclusive Nate + Jeremiah line, and Whole Foods Canada working with Instacart for order fulfillment.

We cover the tech tools that are driving consumer understanding, engagement and conversion along the path to purchase.

Retail media has intensified the need for internal alignment at CPGs, writes Rob Rivenburgh of The Mars Agency.

From CPG brands juggling 10-plus networks, to budget allocations and future investments, we share results from our annual survey.

Here’s a snapshot of industry leaders from the P2PI member community: Public Label and Heineken USA.

Peapod Digital Labs’ Bobby Watts discusses AD Retail Media’s retail media journey over the past year as well as the retailer’s aspirations and future in the space.

From defining incrementality to accelerators and barriers to investment, P2PI and Skai’s proprietary research aims to benchmark retail media’s meteoric rise and offer statistical guidance for CPG brands.