Packaged Foods

Whole Foods Market ran an “Explore the Tropics” campaign in April to spotlight island-inspired dishes.

Kroger reprised the “Latin Flavors” campaign it ran ahead of Cinco de Mayo last year. We take a look at the marketing plan, which included recipe inspiration and sampling products throughout the store.

A Key lime version of the brand's marshmallow sandwich treat is stocked at the retailer on account-specific floorstands communicating the product's exclusivity.

Kroger united nearly 20 brands for a sweepstakes and cause campaign that informally tied in to March Madness.

The supermarket chain ran a “Flavors of Latin America” program in March to spotlight ingredients used in street food-inspired dishes.

Nutrabolt’s C4 activated its WWE sponsorship with a sweepstakes running at 7-Eleven and Speedway from March 1 to April 20.

Kraft Heinz's campaign was in response to research revealing that Canadian Millennials feel more stressed during the holiday season, especially if they are hosting.

The campaign elevated brands including De Cecco and tapped cooking influencer Alina Prokuda.

The mass merchant's omnichannel “Game Day” campaign spotlighted party supplies from numerous brands.

Both manufacturers ran bulk purchase incentives at Meijer tied to Super Bowl LIX on Feb. 9.