Packaged Foods

The CPG companies teamed up in September and October for an omnichannel campaign offering consumers inspiration and deals on their breakfast.

The sweeps awarded CA$5,000 (suggested for a trip to New Orleans) to six Sobeys shoppers. We break down the details and related activity at the grocer.

Danone’s Activia recently wrapped a sweepstakes at Loblaws that awarded one member of the retailer’s PC Optimum loyalty program 10 million points.

See what the manufacturer's VP of marketing for food and nutrition has to say on strategy, Canada and more.

Learn how the CPG manufacturer is addressing the challenges of GLP-1 users and exploring new product offerings.

Jacobs spent more than 17 years at SC Johnson before joining Mars' food & nutrition category.

Kroger united 25 brands for a "Return to School" promotion and sweepstakes following the 2024 holiday break.

The retailer has activated its National Hockey League sponsorship with a game and sweepstakes running throughout the 2024-2025 season.

Acorn CEO Heather Nichols and Mondelez's Emily Curry reflect on the results of a past campaign that brought influencer-created content to connected TV.

Major food and beverage brands tapped into football season from August through October with displays activating sponsorships and promoting deals and sweepstakes.