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Packaged Foods

  • Ferrero to Buy Maker of Halo Top, Bomb Pop

    The Ferrero Group has agreed to purchase fellow family-owned CPG manufacturer Wells Enterprises, its operations and its ice cream brands.
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  • BodyArmor Brings Mamba Sweepstakes to Wawa

    BodyArmor gave Wawa an exclusive sweepstakes activating its sponsorship of The Mamba & Mambacita Sports Foundation, a nonprofit providing opportunities for underserved athletes.
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  • SlimFast Gives Walmart Shoppers First Access

    Glanbia Performance Nutrition’s SlimFast gave Walmart an exclusive launch window for a line of intermittent fasting products that launched in September.
    Walmart SlimFast 'Fasting Fit for You' Showcase

  • Hear from Coca-Cola, Mondelez & BeatBox on Next P2P Now Webinar

    In spite of industry disruption and changing behaviors, brick-and-mortar remains a vital part of the shopper journey. In this webinar, our panel of executives discuss current trends that are shaping in-store experience, what improvements are emerging and what to expect in the future. We'll also explore how CPG brands are connecting with shoppers in-store and the role technology plays in improving that experience.
    Retail Intel

  • Giant Food Pilots Circular Packaging

    The Ahold Delhaize regional grocer has rolled out a selection of products in reusable packaging through TerraCycle's Loop platform.
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  • Hershey Gives Walmart a Super Hero Exclusive

    Hershey Co. provided Walmart with an exclusive pack of Hershey’s chocolate bars depicting Nubia (aka Wonder Woman) as part of a series of limited-edition SKUs that feature DC Comics superheroes.
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  • The 40 Under 40 Panel: Insights From Emerging Leaders in Commerce Marketing

    The up-and-coming executives in commerce marketing are ready to share their firsthand insights with you. Join some of our 40 Under 40 Class of 2022 as we explore emerging strategies, crafting winning campaigns and navigating shifts in shopper behavior. We also dig into how this next generation of leaders is rewriting the rules of shopper marketing, mentorship and lessons learned.
    Retail intel

  • Kroger Gathers CPGs to Reward Gamers

    Grocery giant has united dozens of CPG brands for a gaming-themed “Points Rewards Plus” campaign.
    Kroger 'Points Rewards Plus' Website

  • Hot-Weather Categories Heat Up Sales

    Sales of sunscreen and tanning products and other warm-weather-themed SKUs — from pest control to hot dogs — spiked in May as shoppers prepped for summer. 
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  • Pilot Flying J to Host Wienermobile for 'Hot Dog Day'

    Kraft Heinz and Pilot Flying J will mark the micro-holiday on July 20 with a summer-themed promotion including in-store freebies and special appearances of Oscar Mayer's hot dog on wheels.
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