United Natural Foods will take the stage with retail marketing agency Threefold to give an exclusive look at how CPGs can tap the previously unaddressable independent grocery shopper market in the next era of retail media.
Digital marketing agency NetElixir released its 2023 holiday e-commerce marketing calendar and e-commerce growth forecast ahead of what it believes will be the first AI-powered holiday season.
The Pennsylvania-based c-store in September opened its “next generation” store in Henrico, Virginia, featuring a new exterior and modern aesthetic inside.
The solution gives advertisers more immediate access to member insights, including household reach, purchase channel and, for the first time, buyer metrics for Sponsored Product Ads.
The commerce media company’s solutions address fragmentation as well as provide retailers and marketplaces with data and media tools derived from its recent acquisitions.
Brands are reallocating funds from digital platforms and traditional media as well as non-advertising and “below-the-line” shopper/trade marketing, according to research from IAB.
After renewing its multiyear sponsorship of the NFL, Lowe’s debuted a marketing campaign and released a limited-edition 'DIY wrist coach' to help football fans and Millennial homeowners tackle home improvement projects.
