Omnichannel

Kroger's retail media arm now allows advertisers to activate its purchase-based audiences directly in their existing DSP seats through an exclusive partnership with The Trade Desk.

Recent retail news includes U.K. retailers unveiling their holiday promotions, and Amazon Prime members' ability to subscribe to a new health benefit.

Best Buy kicked off a live shopping series hosted by its virtual sales experts in November in collaboration with TalkShopLive.

A new partnership with NBCUniversal allows streamers to shop products inspired by season eight of "Below Deck Mediterranean" directly from Walmart.com during ad breaks.

The seven-store IGA grocer will replace a majority of its traditional shopping carts with AI-powered Caper Carts over the coming months.

The format allows for plenty of product display opportunities with movable shelving, counters for product sampling and available space for local events and partnerships.

Through a new shoppable integration, Albertsons shoppers within Chicory's recipe network have a streamlined add-to-cart and checkout process.

Recent retail news includes BJ's Wholesale Club opening its first Alabama location, and Best Buy's new holiday spots.

Retail media, paid search and paid social spend grew from Q2 to Q3, with nearly every channel seeing its strongest spending month during the third quarter, according to Skai.

Omnicom Group plans to buy Ascential's Flywheel Digital for $835 million in the first quarter of 2024.