Omnichannel

​​​​​​​Nielsen executives discuss their company’s role in the media landscape, including measurement.

Advice for brand marketers on incorporating artificial intelligence with omnichannel marketing.

We cover the tech tools that are driving consumer understanding, engagement and conversion along the path to purchase.

Enhanced engagement, personalized offerings and trend adaptation are essential in building unwavering customer loyalty, writes Mood Media's Jaime Bettencourt.

​​​​​​​Our proprietary research provides insights on in-store shopping habits and drivers, as well as the overall in-store experience.

Spark Foundry will join Brown-Forman for a session on the need for holistic planning and measurement, and how the spirits and wine manufacturer is future-proofing its organization.

The debut of a digital game will kickstart a global marketing campaign to relaunch the iconic collectibles from the toy brand.

Learn from Ahold Delhaize USA’s retail media experts about building integrated campaigns and leveraging standardized KPIs, methodology and insights to drive success.

The home goods retailer is piloting a solution from Spaceback that generates connected TV-compliant, programmatic creative from its highest performing social media content.

A panel representing leaders in the P-O-P industry will discuss the integration of sustainability into designs, data-driven personalization and the role of emerging technologies.